6 conventions of a music video:
1) a relationship between the lyrics and the visuals which illustrate, amplify or contradict the lyrics
2) thought beats: seeing the sounds (the relationship between the music and the video, which illustrate, amplify, or contradict the song)
3) genre - related style and iconography present
4) multiple close ups of the main artist or vocalist, the creation of a star image to promote a recognisable brand image
5) voyerism often plays a major part, especially in relation to females (male gaze)
6) intertextuality references to other media texts may be present, especially in humorous videos
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