This is about how everyone assumes things about her, like Shake it Off. They say she uses boys, has 'stolen kisses and pretty lies 'only to make him think that 'your the King baby I'm your Queen.' If you watch the music video it shows you this cycle - she meets the guy, could show him 'incredible things' they fall in love, but he is cheating and they fight repeatedly and Taylor gets her revenge - then another guy comes and the cycle supposedly repeats.
The thought beats in the song are key at the beginning when introducing the male character and it also shows the pace of the music as a clue to the genre before the music begins. There are many close ups of Taylor Swift throughout the video and there are some of the male character too but to create the star image, Taylor Swift has many more.
When she is angry in the music video the pace of editing increases to convey the heated and angry situation and at the beginning it is slower paces as she is calm and happy.
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